Social & Relationships
Account-Based Marketing
The category spans account identification and intent data, advertising and web-personalization execution, and account-level attribution reporting, plus adjacent gifting and direct-mail tools used inside ABM plays. Buyers are typically B2B marketing and RevOps teams running formal ABM programs alongside, not instead of, their CRM and marketing automation stack.
What is account-based marketing software?
Account-based marketing software helps B2B teams identify, prioritize and run coordinated marketing and sales plays against a defined list of target accounts rather than broad-based lead generation.
How many account-based marketing platforms are there?
The Opsmarshal Terminal tracks 21 active account-based marketing platforms as of 2026-08-30, within a marketing technology landscape of 15,505 products. Each entry links to the vendor’s own site and, where one was captured, its review source.
What to look for
- ABM platforms split into a few distinct jobs: account identification and intent (6sense, Demandbase, Bombora), advertising execution (Metadata, Madison Logic, Influ2), buyer experience (Folloze), and engagement intelligence (PathFactory). Most programs stack two or three rather than buying one do-everything platform.
- Account-level intent data quality varies by data source and methodology. A co-op publisher network (Bombora) behaves differently from first-party website deanonymization (Demandbase, 6sense). Ask which underlies a platform's 'intent' claim.
- Person-level targeting (Influ2, Propensity) is a different bet than account-level targeting used by most of the category. It trades reach for precision and works best paired with a defined buying-committee list from sales.
- CRM-native ABM features inside HubSpot or Salesforce cover basic target-account lists and reporting; teams running advertising-heavy or intent-driven ABM programs generally still need a dedicated platform.
- Gifting and direct-mail tools (Sendoso, Reachdesk) are a specific tactic inside an ABM program, not a substitute for account identification or advertising. Budget them as a line item, not the whole program.
Platforms in Account-Based Marketing
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4.4/5 14,934 reviews · G2, captured 2026-08-19
HubSpot
HubSpot Marketing Hub · hubspot.com ↗
CRM-native marketing platform spanning automation, campaigns, analytics and attribution.
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4.4/5 1,988 reviews · G2, captured 2026-07-05
Demandbase
Demandbase One · demandbase.com ↗
Enterprise account-based GTM platform for marketing and sales teams.
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4.2/5 1,484 reviews · G2, captured 2026-07-05
6sense
6sense Revenue Marketing · 6sense.com ↗
Revenue marketing and account-based GTM platform for identifying and prioritizing in-market accounts.
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4.3/5 655 reviews · G2, captured 2026-07-05
AdRoll
AdRoll ABM · adroll.com ↗
Connected advertising platform with account-based advertising capabilities; formerly RollWorks.
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4.6/5 300 reviews · G2, captured 2026-07-05
Metadata
Metadata.io · metadata.io ↗
B2B paid digital platform designed to optimize ad spend toward revenue outcomes.
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4.3/5 275 reviews · G2, captured 2026-07-05
Madison Logic
Madison Logic Platform · madisonlogic.com ↗
Multi-channel ABM media activation and measurement platform.
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4.5/5 216 reviews · G2, captured 2026-07-05
Factors.AI
Factors.AI · factors.ai ↗
AI ABM platform connecting account signals across website, CRM, ad platforms and campaigns.
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4.5/5 195 reviews · G2, captured 2026-07-05
CaliberMind
CaliberMind · calibermind.com ↗
GTM intelligence and multi-touch attribution platform for enterprise marketers.
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4.6/5 158 reviews · G2, captured 2026-07-05
Influ2
Influ2 · influ2.com ↗
Person-level account-based advertising and contact engagement platform.
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4.7/5 115 reviews · G2, captured 2026-07-05
N.Rich
N.Rich · nrich.io ↗
Account-based go-to-market platform for targeted B2B growth.
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4.8/5 33 reviews · G2, captured 2026-07-05
Propensity
Propensity · propensity.com ↗
ABM platform emphasizing contact-level attribution.
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4.3/5 540 reviews · G2, captured 2026-07-05
SalesIntel
SalesIntel · salesintel.io ↗
Pipeline generation platform combining company/contact data with buying signals.
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4.5/5 1,405 reviews · G2, captured 2026-07-05
Sendoso
Sendoso · sendoso.com ↗
Gifting and direct mail platform for revenue teams.
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4.5/5 1,161 reviews · G2, captured 2026-07-05
Reachdesk
Reachdesk · reachdesk.com ↗
Global gifting and direct-mail platform for revenue teams.
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No rating captured yet
Jabmo
Jabmo · jabmo.com ↗
ABM platform for industrial and manufacturing B2B with multi-language intent data.
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No rating captured yet
Folloze
Folloze · folloze.com ↗
Buyer-experience platform for building personalized account microsites.
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No rating captured yet
PathFactory
PathFactory · pathfactory.com ↗
Content engagement intelligence platform tracking buyer content consumption.
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No rating captured yet
DemandScience
Ionic · demandscience.com ↗
DemandScience's account intelligence and orchestration ABM platform.
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No rating captured yet
ZoomInfo
ZoomInfo MarketingOS · zoominfo.com ↗
ZoomInfo's ABM product built on its core B2B contact and company data.
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No rating captured yet
Bombora
Bombora Company Surge · bombora.com ↗
B2B intent-data provider tracking topic research across a publisher co-op.
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No rating captured yet
Uberflip
Uberflip · uberflip.com ↗
Content experience platform for building personalized content hubs and landing pages for target accounts.
How this list is built. Platforms are placed in this category by their
public positioning, and ordered alphabetically by company name — this is a reading order,
not a ranking, and it does not indicate quality, popularity, or evidence strength. Ratings appear only where captured
from a named review source with a capture date; a missing number means no qualifying evidence stored,
not a judgment about the vendor. Vendor and review links are unpaid and carry nofollow.
Sponsored placement, where it exists, is labeled separately and never reorders this list.
Claim or correct a profile.
Choosing between these is the easy part.
Making them work together is the job. Opsmarshal architects, integrates and governs GTM stacks for B2B teams — the same control plane that maintains this terminal.
Book a call Revenue operations