Services

Four ways we build the revenue operating system

Each service solves a distinct layer of the GTM problem. Most engagements start with an architecture audit, then layer in execution, automation, and the measurement that proves any of it worked. For the vendor landscape underneath all of it, see the martech terminal.

01

GTM Stack Architecture

For companies whose tools don't talk to each other. We assess your full revenue stack, identify where data breaks down, and design a connected system where every signal — lead, deal, conversion — flows cleanly between platforms.

This is where most engagements start. You can't optimize what you can't measure, and you can't measure what isn't connected.

Full stack audit
Data model design
Integration mapping
Attribution architecture
Migration planning
Tech stack consolidation
UTM + tracking governance
Documentation handoff
MAP / Marketing Automation CRM / Sales Platform Analytics / BI Layer AI Agent Layer Leads Deals
12M+
Emails managed
98.7%
Deliverability
40+
MAPs configured

02

Marketing Operations

The execution layer behind every campaign — email programs, lead lifecycle, landing pages, and the infrastructure that makes marketing measurable and repeatable.

We've run this inside scaling B2B SaaS companies for 7+ years. We know what breaks when you hit 100k contacts, what breaks when you migrate from Pardot to HubSpot, and what you need in place before you add a second MAP instance.

MAP setup and migration
Email deliverability audit
Campaign ops + UTM governance
Lead lifecycle + nurture programs
A/B testing infrastructure
Landing page and web ops

03

Revenue Operations

Pipeline visibility, lead routing, CRM hygiene, and forecasting — aligned across sales and marketing so your leadership team stops arguing about the numbers and starts trusting them.

RevOps is the connective tissue between marketing, sales, and customer success. We build the systems that make those handoffs clean and the data reliable.

Lead scoring model design
Lead routing and SLA design
CRM architecture + hygiene
Pipeline reporting + forecast
Multi-touch attribution
Revenue dashboards (GA4, Looker)
Leads (10,000) MQLs (2,800) SQLs (840) Won (148) 100% 28% 8.4% 1.5%
Agent Workflow
Trigger: New lead in HubSpot
Enrich via Clay API
Score against ICP model
Personalize outreach copy
Route to correct rep
Enroll in sequence
Log to Salesforce
Runs 24/7 · 0 manual steps · avg 4.2s

04

AI Enablement & Agentic Workflows

Most AI GTM projects fail for the same reason: the pilot proves the model works and nobody built the layer that makes it measurable. We work in three tracks, and we will tell you honestly which one you need.

AI lives at layer three of the revenue operating system. It only produces revenue if the data and process layers underneath it are real, and the intelligence layer above it can measure what changed.

AI readiness assessment
Written AI policy and governance
Lead enrichment agents
AI email personalization
Custom LLM + CRM integrations
n8n / Make workflow builds
Baseline and ROI instrumentation
Access scoping and audit logging

Track A

Readiness and governance

Where AI fits in your funnel and where it does not. Data quality thresholds per use case. Access scoping, approval gates, audit logging, kill switch. A written AI policy your security team will actually sign.

Track B

Agent deployment

Enrichment, research, personalisation, routing, reporting, follow-up. Built on n8n, Make, or custom LLM plus CRM integrations, inside your stack, with least-privilege access. Documented and handed over.

Track C

Measurement

Baseline before deployment. Cost per agent action, hours displaced, conversion delta, revenue attribution. If we cannot instrument the before state, we say so before you spend money.

Where We Fit

Between the implementation shop and the fractional leader

Implementation partners configure the tool you already bought. Fractional RevOps leaders bring strategy and manage a team. Both are useful. Neither builds the system.

We do the architecture and the build. The same person designs the data model and writes the sync logic. That is the whole reason a boutique can do this in 90 days and a large firm takes nine months.

Implementation partner Fractional RevOps Opsmarshal
Designs the data model
Rarely
Sometimes
Always
Writes the integration
Yes
No
Yes
Owns attribution architecture
No
Advises
Builds
Deploys and governs AI agents
No
Advises
Builds
Leaves you a documented system
Sometimes
No
Always

How We Engage

Three ways to work with us

Every engagement produces a written artefact you keep whether or not we continue. That is deliberate.

Build

90-Day Sprint

Fixed-scope. Fixed-fee. We diagnose, architect, and deploy a defined system in 90 days. Best for specific problems: stack migration, lead scoring build, agent deployment.

From $15,000

Run

Fractional RevOps

Ongoing ops management, monthly system reviews, and continuous improvement. The RevOps function your team needs without the full-time hire.

From $5,000/month

Transform

Revenue Operating System Build

All five layers, designed and built. Data model, process, automation, intelligence, and governance, plus migration and team handover. For companies making a structural shift, not a tool swap.

From $40,000

Not sure which service you need?

Start with a 30-minute audit call. We'll tell you exactly where the problem is — and whether we're the right team to fix it.