Revenue Operations
The connective tissue between marketing, sales, and customer success — so leadership stops arguing about the numbers and starts trusting them.
Revenue operations consulting exists because pipeline visibility, lead routing, and forecasting are three different disciplines that all fail the same way: quietly, until a board meeting where marketing and sales present two different numbers for the same quarter.
We build the systems that make handoffs between marketing, sales, and customer success clean and the data behind them reliable — lead scoring that reflects what actually converts, routing logic that gets the right rep the right lead in seconds instead of hours, and a forecast that leadership can act on instead of argue about.
What's included
The pipeline runs on relationships and heroics. There is no repeatable system behind it — no lead scoring, no routing logic, no predictable forecast. That works until it does not: the moment you add a second rep, a third territory, or a CS handoff, the informal system that got you here stops scaling with you.
RevOps is what turns a founder-led motion into a system your team can run without you in every deal. We have tracked over $1B in pipeline across 40+ GTM platforms — the patterns in what breaks (and what fixes it) repeat across almost every B2B SaaS company between Series A and Series C.
FAQ
An admin configures what you tell them to. RevOps consulting designs the scoring model, routing logic, and attribution architecture first — the admin work is the easy part once the design is right.
For most engagements, yes — read access to your CRM, MAP, and analytics tools. We follow strict data handling practices and can sign NDAs before any access is granted.
You own everything: the systems, the docs, the workflows. Many clients transition to a fractional retainer for ongoing ops management; others take the handoff and run it in-house.