Marketing Operations
The execution layer behind every campaign — built to run reliably at 100k contacts, not just at launch.
Marketing operations is the infrastructure most teams only notice when it breaks: a deliverability problem that tanks open rates overnight, a lead lifecycle with no clear handoff to sales, a MAP migration that quietly drops half your segmentation rules. We build this layer so it doesn't break — and so it's still working the same way at 100,000 contacts as it did at 5,000.
We've run marketing operations inside scaling B2B SaaS companies for 7+ years. We know what breaks when you migrate from Pardot to HubSpot, what breaks when you add a second MAP instance, and what needs to be in place before either happens.
What's included
Deliverability erodes quietly — a shared IP gets flagged, SPF/DKIM/DMARC drift out of alignment, and open rates drop 20% before anyone notices the domain is the problem. Lead lifecycle stages get defined once at MAP setup and never revisited, so what counts as an MQL two years later has nothing to do with what actually converts. And every MAP migration we have ever seen loses something — the only question is whether it gets caught before or after it costs you a quarter of pipeline reporting.
We treat marketing operations as infrastructure, not a campaign task. That means deliverability audits before a migration, not after; UTM governance that is enforced, not documented and ignored; and a lead lifecycle definition that marketing, sales, and RevOps all actually agree on.
FAQ
Project work starts at $15,000 for a fixed-scope 90-day build. Ongoing marketing ops management runs as a fractional retainer from $5,000/month.
We are the layer under them. Demand gen teams create campaigns; we build the infrastructure those campaigns run on — deliverability, lifecycle, UTM governance, MAP administration. Most marketing teams are glad we exist, because their results finally become measurable.
For project-based work, typically 1 to 2 weeks from signed agreement to kickoff. For fractional retainers, we can start within a week.