Data

Mobile & Web Analytics

Mobile & Web Analytics sits in the Data pillar of the marketing technology landscape. The Opsmarshal Terminal tracks 5 active platforms in this category.

5 platforms tracked · updated 2026-08-27 · Open this category in the Terminal →

Platforms in Mobile & Web Analytics

  1. 01

    Google Analytics 4

    Google Analytics 4

    No rating captured yet

    Event-based web and app analytics from Google.

    Web analyticsFree

    Full profile in the Terminal →

  2. 02

    Amplitude

    Amplitude

    No rating captured yet

    Product analytics for behavioral insight and experimentation.

    Product analyticsBehavioral

    Full profile in the Terminal →

  3. 03

    Mixpanel

    Mixpanel

    No rating captured yet

    Event analytics for product and growth teams.

    EventsGrowth

    Full profile in the Terminal →

  4. 04

    PostHog

    PostHog

    No rating captured yet

    Open-source product analytics with session replay and flags.

    Open sourceReplay

    Full profile in the Terminal →

  5. 05

    Plausible

    Plausible

    No rating captured yet

    Lightweight, privacy-friendly web analytics.

    PrivacyLightweight

    Full profile in the Terminal →

How this list is built. Platforms are placed by public positioning. Ratings appear only where captured from a named review source with a capture date — a missing number means no qualifying evidence stored, not a judgment about the vendor. Vendor and review links are unpaid and carry nofollow. Sponsored placement, where it exists, is labeled and never affects this list. Claim or correct a profile.

More in Data

Marketing Analytics, Performance & AttributionAudience / Marketing Data & Data EnhancementiPaaS, Cloud / Data Integration & Tag ManagementBusiness / Customer Intelligence & Data ScienceData Management Platforms (DMP)Dashboards & Data VisualizationGovernance, Compliance & PrivacyCustomer Data Platform

Choosing between these is the easy part.

Making them work together is the job. Opsmarshal architects, integrates and governs GTM stacks for B2B teams — the same control plane that maintains this terminal.

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