Data
Mobile & Web Analytics
Buyers include marketing analysts measuring campaign traffic, product managers tracking feature adoption, and growth teams attributing app installs to specific ad spend. The right tool depends heavily on whether the primary surface is a website, a native app, or both.
What is mobile & web analytics software?
Mobile and web analytics platforms track how visitors and app users behave, from page views and events to funnels, retention and attribution, and range from free traffic tools to enterprise product-analytics suites and mobile measurement partners for ad attribution.
How many mobile & web analytics platforms are there?
The Opsmarshal Terminal tracks 20 active mobile & web analytics platforms as of 2026-08-30, within a marketing technology landscape of 15,505 products. Each entry links to the vendor’s own site and, where one was captured, its review source.
What to look for
- Event-based tools (GA4, Amplitude, Mixpanel) require upfront instrumentation planning; autocapture tools (Heap) trade some data precision for faster setup.
- Mobile attribution (AppsFlyer, Adjust, Singular) is a different problem from product analytics; most apps need both, not one or the other.
- Privacy-first alternatives (Plausible, Matomo, Countly) sacrifice some cross-device and ad-platform integration depth in exchange for cookie-free or self-hosted compliance.
- Confirm SKAdNetwork/App Tracking Transparency support explicitly for any mobile attribution vendor; post-ATT measurement accuracy varies significantly between MMPs.
- Free tools (GA4, Firebase Analytics) have real limits on data retention and sampling at scale; model your event volume against documented free-tier caps.
- Session replay features bundled into analytics tools (Glassbox, Smartlook) are not a substitute for dedicated experience-analytics platforms if replay is a primary use case.
Platforms in Mobile & Web Analytics
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4.5/5 6,867 reviews · G2, captured 2026-08-27
Google
Google Analytics 4 · analytics.google.com ↗
Event-based web and app analytics from Google.
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4.5/5 2,984 reviews · G2, captured 2026-08-27
Amplitude
Amplitude Analytics · amplitude.com ↗
Product analytics for behavioral insight and experimentation.
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4.5/5 1,372 reviews · G2, captured 2026-08-27
Mixpanel
Mixpanel · mixpanel.com ↗
Event analytics for product and growth teams.
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No rating captured yet
PostHog
PostHog · posthog.com ↗
Open-source product analytics with session replay and flags.
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No rating captured yet
Plausible
Plausible Analytics · plausible.io ↗
Lightweight, privacy-friendly web analytics.
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4.7/5 731 reviews · G2, captured 2026-08-27
Adjust
Adjust · adjust.com ↗
Mobile attribution and marketing analytics platform.
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4.5/5 780 reviews · G2, captured 2026-08-27
AppsFlyer
AppsFlyer · appsflyer.com ↗
Mobile and cross-channel measurement platform for app marketers.
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4.9/5 809 reviews · G2, captured 2026-08-27
Glassbox
Glassbox · glassbox.com ↗
Digital experience analytics with session replay for web and mobile apps.
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4.2/5 1,246 reviews · G2, captured 2026-08-27
Adobe
Adobe Analytics · business.adobe.com ↗
Enterprise web and app analytics within Adobe Experience Cloud.
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4.6/5 672 reviews · G2, captured 2026-08-27
CleverTap
CleverTap · clevertap.com ↗
Mobile and web engagement platform with behavioral analytics and segmentation.
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4.6/5 529 reviews · G2, captured 2026-08-27
Singular
Singular · singular.net ↗
Mobile marketing attribution and analytics platform.
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4.5/5 46 reviews · G2, captured 2026-08-27
Yandex Ads
AppMetrica · appmetrica.yandex.com ↗
Mobile app analytics and attribution platform from Yandex.
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4.7/5 101 reviews · G2, captured 2026-08-27
Dataroid
Dataroid · dataroid.com ↗
Real-time customer analytics platform for mobile, web and in-branch channels.
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No rating captured yet
Matomo
Matomo · matomo.org ↗
Open-source, privacy-focused web analytics platform.
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No rating captured yet
Heap
Heap · heap.io ↗
Autocapture product analytics for web and mobile.
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No rating captured yet
Branch
Branch · branch.io ↗
Mobile linking and attribution platform for deep links and measurement.
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No rating captured yet
Countly
Countly · count.ly ↗
First-party digital analytics and customer engagement platform with self-hosting.
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No rating captured yet
Woopra
Woopra · woopra.com ↗
Customer journey and product analytics across web, app and ad platforms.
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No rating captured yet
Google
Google Analytics for Firebase · firebase.google.com ↗
Free mobile app analytics integrated with Google's Firebase app-development platform.
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4.5/5 238 reviews · Capterra, captured 2026-08-28
Pendo
Pendo · pendo.io ↗
Product analytics and in-app guidance platform for B2B software.
Read 238 reviews on Capterra ↗Full profile in the Terminal →
How this list is built. Platforms are placed in this category by their
public positioning, and ordered alphabetically by company name — this is a reading order,
not a ranking, and it does not indicate quality, popularity, or evidence strength. Ratings appear only where captured
from a named review source with a capture date; a missing number means no qualifying evidence stored,
not a judgment about the vendor. Vendor and review links are unpaid and carry nofollow.
Sponsored placement, where it exists, is labeled separately and never reorders this list.
Claim or correct a profile.
More in Data
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