Data
Business / Customer Intelligence & Data Science
Business / Customer Intelligence & Data Science sits in the Data pillar of the marketing technology landscape. The Opsmarshal Terminal tracks 6 active platforms in this category.
Platforms in Business / Customer Intelligence & Data Science
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Tableau is a data visualization and BI platform (owned by Salesforce) known for deep interactive charting and a large user community of dashboard designers. It connects to databases, warehouses, and files, and is used by data and analytics teams across company sizes, though enterprise deployments are the norm. It has a steeper learning curve than lighter marketing-specific dashboard tools.
Read 2358 reviews on Capterra ↗Full profile in the Terminal →
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Looker (distinct from the free Looker Studio) is Google Cloud's enterprise BI platform, built around LookML, a modeling layer that defines metrics once so every dashboard and report uses consistent logic. It's aimed at data teams at larger companies who need governed, embedded, or API-driven analytics rather than ad hoc dashboard building. It requires more technical setup (data modeling) than drag-and-drop tools.
Read 285 reviews on Capterra ↗Full profile in the Terminal →
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03No rating captured yet
Power BI
Power BI
Microsoft business intelligence suite integrated with Fabric.
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04No rating captured yet
Hex
Hex
Collaborative notebooks and data apps for analytics teams.
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Crunchbase tracks private company data including funding rounds, acquisitions, leadership changes, and other lifecycle events, originally built from crowdsourced startup data and now layering in predictive scoring for events like the next funding round or IPO. It is used more for company-level research, deal sourcing, and market mapping than for finding individual contact emails or phone numbers, which distinguishes it from prospecting-focused providers in this category. It fits VCs, corporate development teams, sales teams selling into startups, and market researchers. Pricing is tiered from a free public product up to enterprise API access.
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Dun & Bradstreet is a long-established business data provider whose core asset is its DUNS Number identity system and global company database, sold into sales and marketing use cases through D&B Hoovers and related products that layer intent data, firmographics, and account scoring onto that base. It is differentiated from newer contact-data vendors by the depth of its company-level financial and ownership data, drawing on origins in commercial credit reporting rather than sales prospecting. It fits larger enterprises needing verified legal-entity data for compliance, credit, or supply-chain use cases in addition to marketing use. Contracts are enterprise-scale and quoted individually.
How this list is built. Platforms are placed by public positioning.
Ratings appear only where captured from a named review source with a capture date — a missing
number means no qualifying evidence stored, not a judgment about the vendor. Vendor and review links
are unpaid and carry nofollow. Sponsored placement, where it exists, is labeled and never
affects this list. Claim or correct a profile.
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