Data
Data Management Platforms (DMP)
Data Management Platforms (DMP) sits in the Data pillar of the marketing technology landscape. The Opsmarshal Terminal tracks 4 active platforms in this category.
Platforms in Data Management Platforms (DMP)
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01No rating captured yet
Lotame
Lotame
Data collaboration and audience platform with DMP heritage.
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02No rating captured yet
Permutive
Permutive
Privacy-first audience platform for publishers and advertisers.
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03No rating captured yet
Audigent
Audigent
Data activation and curation platform for programmatic supply.
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Zeta Programmatic, formerly Sizmek and now part of Zeta Global's marketing cloud, combines a demand-side platform with a data management platform and creative management tools in one product, aimed at brands that want programmatic buying tied to Zeta's broader identity and CRM data. It covers display, video and mobile with a built-in DSP rather than requiring a separate integration. Reviewers note solid campaign scheduling and DSP functionality but flag performance and reliability scores below newer, purpose-built DSPs. It fits advertisers already using Zeta's marketing cloud for identity and CDP work more than teams shopping for a standalone best-in-class DSP.
How this list is built. Platforms are placed by public positioning.
Ratings appear only where captured from a named review source with a capture date — a missing
number means no qualifying evidence stored, not a judgment about the vendor. Vendor and review links
are unpaid and carry nofollow. Sponsored placement, where it exists, is labeled and never
affects this list. Claim or correct a profile.
More in Data
Choosing between these is the easy part.
Making them work together is the job. Opsmarshal architects, integrates and governs GTM stacks for B2B teams — the same control plane that maintains this terminal.
Book a call GTM stack architecture