Advertising & Promotion
Video Advertising
Video Advertising sits in the Advertising & Promotion pillar of the marketing technology landscape. The Opsmarshal Terminal tracks 5 active platforms in this category.
Platforms in Video Advertising
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01No rating captured yet
Innovid
Innovid
CTV and video ad serving, personalization and measurement platform.
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02No rating captured yet
Teads
Teads
Omnichannel video and display advertising on the open web.
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03No rating captured yet
Magnite
Magnite
Sell-side advertising platform with strength in CTV and video supply.
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MNTN Performance TV is a connected TV-only DSP built around direct-response advertising, giving brands a self-serve way to run CTV campaigns with the same prospecting and retargeting logic and real-time attribution common to paid search and social. It doesn't cover traditional display or banner inventory, and its focus is exclusively streaming TV, unlike broader DSPs that treat CTV as one channel among many. Reviewers consistently praise ease of use and its training resources, MNTN University, for teams new to TV buying, though support responses are sometimes described as generic rather than account-specific. It fits performance marketers moving TV budget in-house rather than agencies running broad multi-channel programmatic buys.
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Viant Technology (formerly Adelphic) is a publicly traded, self-serve DSP built around its own household- and people-based identity graph, positioned as an alternative to cookie-based targeting for display, video, audio and especially connected TV. It's aimed at brands and agencies that want addressable, cross-device targeting without depending on Google's or Amazon's identity systems. Reviewers cite strong CTV activation and quality of support as strengths, with fraud protection scoring lower than some competitors. It competes most directly with The Trade Desk and MNTN for CTV-heavy programmatic budgets.
How this list is built. Platforms are placed by public positioning.
Ratings appear only where captured from a named review source with a capture date — a missing
number means no qualifying evidence stored, not a judgment about the vendor. Vendor and review links
are unpaid and carry nofollow. Sponsored placement, where it exists, is labeled and never
affects this list. Claim or correct a profile.
Choosing between these is the easy part.
Making them work together is the job. Opsmarshal architects, integrates and governs GTM stacks for B2B teams — the same control plane that maintains this terminal.
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