Watches the people, not just the accounts: job changes, promotions, single-threaded deals, and dark spots in the buying committee — and drafts the re-engagement play the moment a champion lands somewhere new.
The Champion & Relationship Graph Tracker watches people rather than accounts — job changes, promotions, single-threaded deals and dark spots in the buying committee — and drafts a re-engagement play the moment a champion moves. It is one of fifteen workflows in the Enterprise GTM Agent Stack, an Opsmarshal series on AI enablement and agentic workflows.
How the flow runs — live
The agent watches and drafts. The rep owns every touch — relationship capital is theirs, not the system's.
Champions change jobs mid-deal and the CRM finds out at the loss review. Multithreading gaps are invisible until the one contact goes silent. Relationship risk is the most predictive deal signal nobody instruments.
The graph makes relationship risk a first-class field: thread count, role coverage, champion stability on every deal. A champion move triggers two drafted plays — protect the old deal, open the new door — both waiting on rep approval.
| Decision | Choice | Rationale |
|---|---|---|
| Two-source verification | Job changes confirmed across two sources before any action | False job-change signals trigger embarrassing outreach. Two-source verification trades a day of latency for credibility. |
| Plays draft, never send | Relationship moves are always human-approved | The agent's job is watching and drafting. The rep's job is the relationship. The gate keeps that boundary structural, not aspirational. |
Three curated scenarios — one that passes, one that flags for a human, one that the gate blocks. Watch the verdict, the evidence rows, and the audit log.
Governance audit log
Agents don't remove operators — they change what operators watch. Console spec: who owns it, what they check, what pages them, and how they pull the plug.
Tracking drifts from professional signals into territory that damages trust if surfaced. Mitigation: A hard signal allowlist — public professional data only — reviewed by legal, with every lookup logged.
Contacts change roles internally and the map silently misleads deal strategy. Mitigation: Engagement-pattern anomaly detection prompts re-verification of stale nodes.
Every profile update pings reps until they mute the whole system. Mitigation: Alerts are ranked and budgeted per rep per week; below-threshold changes batch into a digest.
Opsmarshal builds workflows like this one inside client stacks — see AI enablement and agentic workflows and revenue operations, or book a call to walk through your own.
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