Speed-to-Lead: From 4 Hours to 90 Seconds

The situation

Inbound leads were landing in the CRM and sitting there until an SDR had a free moment to triage them — check the company, decide priority, find an owner, reach out. On a good day that was under an hour. Averaged across a real week with real queues, it was closer to 4 hours.

What we built

An agentic workflow that picks up every lead the moment it hits the funnel: enrichment via Clay and Apollo, scoring against the existing ICP model, instant routing with a research brief attached, and a first-touch email drafted from that research queued for rep approval.

The result

Total elapsed time dropped to roughly 90 seconds, with zero manual triage steps. The rep still approves outbound sends, but the research, scoring, and routing that used to take 30-45 minutes per lead now happens before the prospect has closed the tab.