Case Study ยท Growth-stage, 60-rep sales org
SDRs across a 60-rep sales org were spending roughly 10 hours a week each on manual list building and account research โ looking up firmographics, checking tech stack, searching for hiring signals, one account at a time.
An enrichment agent running on Clay and CRM APIs that pulls firmographic, technographic, and intent data automatically the moment an account enters scope, and writes it back to the CRM in a format reps can act on immediately.
Manual enrichment time dropped to zero. That reclaimed capacity was redeployed to actual selling โ the highest-leverage use of an SDR's time, and the reason the team hired them in the first place.