Commerce & Sales
Retail, Proximity & IoT
Retail, Proximity & IoT sits in the Commerce & Sales pillar of the marketing technology landscape. The Opsmarshal Terminal tracks 4 active platforms in this category.
Platforms in Retail, Proximity & IoT
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01No rating captured yet
Foursquare
Foursquare
Location technology platform for geospatial audiences and measurement.
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02No rating captured yet
Placer.ai
Placer.ai
Foot traffic analytics for retail and real estate decisions.
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03No rating captured yet
Radar
Radar
Geofencing and location infrastructure for apps.
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GroundTruth Ads Manager is a self-serve DSP built around GroundTruth's location data, letting advertisers launch geofenced local, mobile, OTT and display campaigns without a minimum spend requirement. It's aimed at small and local businesses that want to run location-targeted campaigns directly rather than through an agency, competing more with Simpli.fi and AdRoll than enterprise DSPs. Reviewers note straightforward campaign measurement and location-based effectiveness data, alongside a self-described clunky campaign-editing interface. It fits local, multi-location and franchise advertisers more than national brand campaigns.
How this list is built. Platforms are placed by public positioning.
Ratings appear only where captured from a named review source with a capture date — a missing
number means no qualifying evidence stored, not a judgment about the vendor. Vendor and review links
are unpaid and carry nofollow. Sponsored placement, where it exists, is labeled and never
affects this list. Claim or correct a profile.
Choosing between these is the easy part.
Making them work together is the job. Opsmarshal architects, integrates and governs GTM stacks for B2B teams — the same control plane that maintains this terminal.
Book a call Revenue operations