Migration & Cleanup: Unblocking a 6-Month Backlog in 90 Days

The situation

A HubSpot-to-Salesforce migration had stalled mid-flight, leaving a 6-month backlog of unmigrated data, duplicate records, and undefined lifecycle stages on the new platform.

What we built

A full data audit and dedup pass, a redesigned lifecycle stage model on Salesforce, and a routing configuration ready to go live on day one of cutover, rather than being patched together after the fact.

The result

The stalled migration was unblocked, deduped, and fully shipped inside one quarter — 90 days — with lifecycle stages and routing live from day one of cutover instead of being a post-migration cleanup project.