Management
Collaboration
Buyers here are usually IT and operations leaders standardizing a stack rather than marketers picking a point tool. The decision is normally about consolidation, security controls and per-seat cost across the whole headcount, not features.
What is collaboration software?
Collaboration tools are the layer where a distributed go-to-market team actually works together: chat and meetings, shared documents and wikis, whiteboards, file storage and the knowledge bases people search when they need an answer.
How many collaboration platforms are there?
The Opsmarshal Terminal tracks 20 active collaboration platforms as of 2026-08-30, within a marketing technology landscape of 15,505 products. Each entry links to the vendor’s own site and, where one was captured, its review source.
What to look for
- Most companies do not choose a chat tool in isolation. If you are on Microsoft 365 or Google Workspace, the bundled option is already paid for, and Slack has to justify a second per-seat line item on integration depth alone.
- Count every seat type before comparing prices. Guest, viewer and external-collaborator pricing differs sharply between vendors and is where the quoted per-user figure stops matching the invoice.
- Wikis fail on maintenance, not on features. Ask how each tool flags stale content: Guru enforces owner and expiry, Confluence and Notion leave it to whoever remembers.
- Whiteboards split into workshop tools (Miro, Mural) and diagramming tools (Lucid). Buying the wrong one produces a licence nobody renews.
- For regulated or air-gapped environments, data residency and self-hosting narrow the field fast. Mattermost and Box exist mainly for buyers with those constraints.
- Async video (Loom) reduces meetings but creates content that cannot be searched or corrected the way a document can. Decide what belongs in video and what has to stay written.
Platforms in Collaboration
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4.5/5 39,315 reviews · G2, captured 2026-08-28
Salesforce
Slack · slack.com ↗
Channel-based messaging platform with a large third-party app ecosystem.
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4.4/5 19,299 reviews · G2, captured 2026-08-28
Microsoft
Microsoft Teams · microsoft.com ↗
Chat, meetings and file collaboration bundled with Microsoft 365.
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4.6/5 48,193 reviews · G2, captured 2026-08-28
Google
Google Workspace · workspace.google.com ↗
Email, docs, drive, chat and meet delivered as one cloud suite.
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4.5/5 56,594 reviews · G2, captured 2026-08-28
Zoom
Zoom Workplace · zoom.com ↗
Video meetings platform extended into chat, phone and whiteboard.
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4.6/5 13,835 reviews · G2, captured 2026-08-28
Notion
Notion · notion.so ↗
Connected workspace combining documents, wikis and lightweight databases.
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4.1/5 4,369 reviews · G2, captured 2026-08-28
Atlassian
Confluence · atlassian.com ↗
Enterprise wiki tightly integrated with Jira.
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4.7/5 1,700 reviews · Capterra, captured 2026-08-27
Miro
Miro · miro.com ↗
Infinite-canvas whiteboard for workshops, mapping and planning.
Read 1700 reviews on Capterra ↗Full profile in the Terminal →
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No rating captured yet
Figma
Figma · figma.com ↗
Browser-based interface design tool with multiplayer editing and FigJam whiteboards.
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No rating captured yet
Mural
Mural · mural.co ↗
Visual collaboration canvas aimed at facilitated enterprise workshops.
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No rating captured yet
Dropbox
Dropbox · dropbox.com ↗
File sync and sharing with document collaboration and e-signature add-ons.
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No rating captured yet
Box
Box · box.com ↗
Content cloud with governance, retention and compliance controls.
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4.7/5 2,414 reviews · G2, captured 2026-08-27
Loom
Loom · loom.com ↗
Async screen and camera recording for sharing context without a meeting.
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No rating captured yet
Coda
Coda · coda.io ↗
Document platform where pages contain tables, formulas and automations.
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4.2/5 18,925 reviews · G2, captured 2026-08-28
Cisco
Webex Suite · webex.com ↗
Meetings, calling, messaging and events with Cisco hardware integration.
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No rating captured yet
Lucid Software
Lucid Suite · lucid.co ↗
Diagramming and virtual whiteboard tools for technical and process work.
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4.7/5 2,322 reviews · G2, captured 2026-08-28
Guru
Guru · getguru.com ↗
Knowledge platform that surfaces verified answers inside Slack and the browser.
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4.6/5 515 reviews · G2, captured 2026-08-28
Bloomfire
Bloomfire · bloomfire.com ↗
Searchable knowledge platform with deep search across documents and video.
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4.4/5 267 reviews · G2, captured 2026-08-28
Zoho
Zoho Cliq · zoho.com ↗
Team messaging bundled into the Zoho application suite.
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4.6/5 191 reviews · G2, captured 2026-08-28
Lark Technologies
Lark · larksuite.com ↗
All-in-one suite combining messaging, docs, calendar, meetings and approvals.
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No rating captured yet
Mattermost
Mattermost · mattermost.com ↗
Self-hosted, open-source messaging and collaboration for controlled environments.
How this list is built. Platforms are placed in this category by their
public positioning, and ordered alphabetically by company name — this is a reading order,
not a ranking, and it does not indicate quality, popularity, or evidence strength. Ratings appear only where captured
from a named review source with a capture date; a missing number means no qualifying evidence stored,
not a judgment about the vendor. Vendor and review links are unpaid and carry nofollow.
Sponsored placement, where it exists, is labeled separately and never reorders this list.
Claim or correct a profile.
Choosing between these is the easy part.
Making them work together is the job. Opsmarshal architects, integrates and governs GTM stacks for B2B teams — the same control plane that maintains this terminal.
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