About Opsmarshal
7+ years embedded in B2B SaaS operations — not consulting from the outside, but actually running the systems, breaking things, and fixing them.
The founder
I spent 7+ years inside the ops layer of B2B SaaS companies — running email systems, designing lead scoring models, architecting attribution pipelines, and sleeping next to dashboards that nobody else understood.
I've migrated teams from Pardot to HubSpot, Salesforce to HubSpot, and back again. I've set up PLG motions and product-led attribution when tracking billions of data points. I've built lead enrichment workflows that run without anyone touching them and helped marketing teams finally answer "what actually drove this deal?"
Opsmarshal exists because most B2B companies in transformation need someone who's already made the expensive mistakes — and can shortcut the path to a system that works.
Connect on LinkedIn"Leave me in a room with a laptop and access to your GTM stack. I'll come back with a map of everything that's broken — and a plan to fix it."
Why Opsmarshal
Most agencies offer 20 services. We offer four. All of them are variations of the same thing: building the operational infrastructure behind scalable revenue.
We build things that run without us. Every engagement ends with documentation, training, and a system your team can own. We're not creating dependency — we're removing it.
Most ops fires start from building too fast without a plan. We diagnose before we build. Every engagement starts with a written audit — even if you're in a hurry.
We deploy AI agents where they make measurable sense — not everywhere. Enrichment, personalization, and reporting automation have clear ROI. We start there.
Clean data is the foundation of everything: scoring, routing, attribution, forecasting. We treat data hygiene as a priority, not an afterthought.
Isolated tools are expensive noise. We don't add a tool unless it integrates cleanly with what you already have — or we help you remove what doesn't.
We measure success in qualified pipeline, conversion rates, and ops costs — not tasks completed. If the system isn't driving revenue, we haven't done our job.
The Stack