Opsmarshal
HELPING MARKETING TEAMS UNDERSTAND & ANALYSE REALTIME IMPACT,
WHILE OPTIMISING FOR CUSTOMERS EXPERIENCE & CONVERSION
I'm Ananda Narasimhan,
A marketing generalist who has been helping B2B SaaS companies for the past 7 years within the Marketing function, trying to solve various gaps from email marketing requirements, workflow designing, processes streamlining, A/B testing, optimising for open rate and click rate and important off, avoiding spamming customers and users. (My total experience will touch a decade soon ;) )
Disclaimer: Only expect a fun description, the world is serious already. I'm trying to hide my anxiety and depression with words. ;)
Managed Web-Ops requirements which expands from setting up a landing page, or working on Campaign pages that have so many elements for engaging and converting leads, I've helped run so many webinars, pre, during and post webinar operational activities is muscle memory by this points.
Helped lead enrichment, scoring and assignment across multiple platforms and various workflow across so many CRM, Sales outreach, MAP and instances.
Helped with Analytics, Data-management and setup PLG motion when we've tracked millions if not billions of data points and i've slept and woke upto tables and dashboards of data for several 100s of days. And with that I've developed the unique skillset of finding the patterns that usually cause the problems faster. And fixing these across all data sources have been my priority for so many years and I've enjoyed these challenges and gained valuable experience that a product certification can't provide. ( number, tables, formula, triggers, nodes, events, servers, properties, fields - get where I'm going? )
The logos that you see here, are the platforms where i've spent 1000s of hours on trying to streamlining them and build the best data integrations, workflows and sequence possible.
I can confidently say that leave me in a room, with a laptop and an internet connecting that only allows me to use CRM, MAP, CDP or any digital marketing platform out there I can find my way around it and get you a proper business flow setup around it and help you with key insights on what you're missing, the MQLs, SQL, Opportunities, CAC, CLTV and performance insights that you'll need to position your marketing campaigns better and drive growth.
P.S. Take away my phone :D
But don't you even think that's all I've gotten exposed to apart from Covid19 (Too soon?), I have also been well exposed to various virtual event, webinar, ad tech, budget management, project management and many more unnamed varieties of tools that has only helped me sharpen my Marketing Operations skills and helped my fellow marketer and sales dudes, from colliding with each other.
And ensure that there are enough dashboards to keep the leadership team happy. Well to be honest I try to, there's never enough dashboards when you're a leader is there?
Well if you've read this far, we should be best friends or atleast be work buddies. I'll help solve your problems with your marketing tools and in return you help me not starve and to continue to pay for this domain. ;) $$$
I'm on the look out for a full time job or a contract opportunity, I promise I'll only be serious on the job.